Level Up Your Experiences

Access just crushed the Experiential Marketing Summit 2024 in Las Vegas, and let me tell you, it was an information explosion (in the best way possible). We're here to share the hottest trends that will have your brand experiences lighting up the industry like the famous neon signs of Sin City. Read on to see our key takeaways and hear about the #trending topics at #EMS2024

Sustainability Takes Center Stage

Gone are the days of wasteful event practices. This year, sustainability was a major focus. From eco-conscious materials to carbon-neutral initiatives, brands are getting creative and responsible.  Think: locally sourced catering, reusable decor, and partnering with venues committed to green practices. It's a win-win for the planet and your brand.

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AI Infiltrates the Experience (But in a Good Way)

AI is no longer science fiction. It's here to revolutionize our industry!  Imagine personalized experiences, data-driven insights on audience engagement, and shortcuts to save time in every phase of the event planning cycle.  The future is: leveraging AI to create seamless, hyper-personalized experiences that leave attendees feeling valued and wowed.  And for us event planners, using AI tools throughout the event planning timeline to increase productivity and wow clients.  Our favorite new finds are:

Fireflies, so you never miss a note during those ever-important planning calls.

Chat GPT, to get your ideas flowing (but always takes a human touch to go from the initial “why” to the final “WOW”. By the way, another genius way to leverage Chat GPT: use it to quickly source a list of all other events happening during your proposed meeting dates.  Gone are the days of endless Google searches, when ChatGTP combines them all into one list for you!

Midjourney, to generate a visual representation of your design ideas.

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Co-Creation > Standard Photo Ops, All Day

Step aside, boring selfies!  Co-creation activations are the new way to capture the hearts and minds of attendees.  Think: interactive installations, collaborative art projects, or experiences that allow attendees to be active participants.  It's all about fostering brand connection and creating lasting memories.

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Marketing Across Generations

From Gen Z's digital fluency to Baby Boomer nostalgia, reaching a multigenerational audience requires a multi-pronged approach.  The key is: understanding each generation's values and preferred engagement styles.  At the core of it all is authenticity and connecting with attendees.  If you provide a variety of experiences and ways to interact at the event, you’ll have your bases, and generations, covered.

These are just a few of the takeaways from the Experiential Marketing Summit 2024.  Feeling inspired? We are too!  At Access, we're all about crafting unforgettable experiences that resonate with your audience and leave a lasting impact.  Ready to create an experience together?  Let’s collaborate!